BetMGM, originally founded in the U.S. and now expanding into the UK market, is a prominent online platform offering both sports betting and casino gaming. Backed by MGM Resorts International, it has quickly gained traction among UK bettors by offering a range of competitive features. BetMGM allows users to seamlessly switch between sports betting and casino games under one account, making it a convenient all-in-one solution. Its association with major sports leagues and high-profile promotional campaigns has further bolstered its reputation.

Sports betting and casino offerings

BetMGM’s sportsbook provides an impressive array of markets, catering to a wide range of sports enthusiasts. Football, horse racing, tennis, rugby, and popular American sports like the NFL and NBA are well-represented. The platform includes a “Bet Builder” feature, allowing users to combine multiple bets on a single event, enhancing the betting experience by increasing potential payouts. BetMGM’s sports betting section is comparable to those of leading UK bookmakers, offering competitive odds and a variety of in-play options.

In the casino section, BetMGM offers a rich selection of games, particularly slots and live dealer experiences. It has partnered with leading game developers such as Evolution Gaming to provide a top-notch live casino experience. However, the platform may lack certain niche game providers that more seasoned players might seek. Despite this, the overall casino offering is robust and suitable for both casual and serious players.

Welcome bonuses

BetMGM entices new UK customers with attractive welcome bonuses. Sports bettors can take advantage of a £40 free bet package after placing a £10 qualifying bet, which is split across multiple sports like football, horse racing, and accumulators. For casino enthusiasts, BetMGM offers 100 free spins on the Big Bass Splash slot after a £10 deposit and wager. The free spins come without wagering requirements, making them a straightforward and appealing offer. These promotions, combined with ongoing bonuses for existing players, such as weekly free bets and seasonal event promotions, make BetMGM a competitive option for those seeking consistent rewards.

Mobile Gaming and app

BetMGM’s mobile app is highly functional and user-friendly, designed for bettors who enjoy gaming on the go. Available on both iOS and Android, the app offers seamless navigation across sports betting and casino sections. It also supports live streaming of selected sporting events, further enhancing the user experience. While some users have reported minor issues with certain games on Android devices, the overall mobile experience is smooth and efficient. The app mirrors the features of the desktop site, ensuring that bettors can access all markets, bonuses, and games regardless of the device they use.

Customer Support

BetMGM provides robust customer support options, including live chat, email, and a detailed help centre. The support team is available daily, offering quick and effective responses to user queries. While BetMGM’s customer service is generally praised, some users feel that expanding the options to include phone support would improve the service. Nevertheless, the available support channels are comprehensive enough to meet the needs of most players.

Conclusion

BetMGM has rapidly established itself as a competitive player in the UK’s online gambling scene. Its comprehensive sportsbook, solid casino offerings, and generous welcome bonuses make it an appealing choice for both new and experienced bettors. The platform’s mobile-first approach ensures that users can enjoy a smooth experience on any device. While there is room for improvement in certain areas, such as expanding game providers and offering more customer support options, BetMGM’s strengths far outweigh its drawbacks. For those seeking a reliable and feature-rich gambling platform, BetMGM is a strong contender in the UK market.