Kindred Affiliates is part of the Kindred Group, formerly known as Unibet Group, the company behind well-known regulated brands such as Unibet.dk and MariaCasino.dk in Denmark. Kindred Group is without a doubt one of the largest and most established operators in the global iGaming industry, which makes their affiliate programme – managed through their dedicated arm, Kindred Affiliates – highly attractive.

Much like LeoVegas Group and their affiliate programme, LeoVegas Affiliates, Kindred Affiliates is a serious and professional partner, trusted by affiliates across both the UK and international markets.

Kindred Affiliates brands

• Unibet – One of the world’s most recognised betting brands, with over 9.2 million customers across more than 100 countries. Offers sports betting, casino, poker, and bingo – all under one account.
• 32Red – An award-winning online casino featuring over 400 games. Also includes poker, bingo, and a sportsbook. Launched in 2002, 32Red is a well-established and trusted brand, particularly strong in the UK market.
• Maria Casino – A casino-first brand focused on fun, easy-to-play games – many with roots in bingo. Highly popular in the Nordics and growing across Europe.
• Otto Casino – A fast, simple, and entertaining Pay and Play casino tailored for the Swedish market. Known for its seamless mobile-first user experience.
• Vlad Cazino – Romania’s first fully localised online casino, launched in 2018. Offers a fun, high-quality experience with a strong focus on usability and player engagement.
• Storspelare – Formerly known as Highroller, Storspelare is a brand built for Nordic high rollers. Delivers exclusive, premium experiences for VIP players.
• Bingo.com – A relaxed and entertainment-focused brand combining bingo, casino, slots, and scratch cards. Designed for pure enjoyment in a light and social gaming environment.